# identity.md

## Organization Overview
- **Company Name:** Garden Crossings
- **Mission:** To provide gardeners across the country with a wide selection of expert-grown outdoor plants, including Proven Winners® varieties, annuals, perennials, shrubs, and vegetables, through both an online garden center and a local retail presence.
- **Company Structure and Legal Entity:** Family-owned garden center; Legal entity details forthcoming.
- **Founded Date and Location:** Founded in 2004 in Zeeland, Michigan.
- **Size and Scale:** Offers over 1,150 outdoor plants, shipping nationwide and operating a retail garden center.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Heidi Grasman (Co-Founder)
    - Rod Grasman (Co-Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Rooted in a family-owned approach, committed to providing expert-grown, high-quality plants and exceptional service to gardeners. (About Us: https://gardencrossings.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as both an online garden center with nationwide shipping and a retail garden center, growing and distributing a diverse range of plants from its greenhouses.
- **Location(s) and Geographic Presence:** Headquartered in Zeeland, Michigan, with nationwide shipping capabilities.
- **Key Partnerships and Affiliations:** Features Proven Winners® varieties.